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Entreprise forte

Building a strong company: 13 mistakes to avoid

Starting a company is one thing. Building an organisation that can run, grow and get through difficulties is another.

As an entrepreneur, executive and consultant, I have learned that companies do not struggle only because of a lack of resources or a poor strategy. Sometimes they struggle because of behaviours we ourselves have allowed to take hold.

This book explores thirteen management mistakes that can gradually weaken a company. Each chapter presents a concrete situation, explains its consequences and offers methods to build a stronger organisation.

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A strong company is not a company without problems. It is a company that learns to solve them.

Contents

Part I — The foundations of a strong company

  1. 1

    Don’t let a culture of complaint take hold Free

    Don’t just bring a problem. Bring some thinking about the solution too.

  2. 2

    Don’t lead to be liked Free

    Leading is not about being liked. It is about setting a course, drawing limits and having the courage to hold them.

  3. 3

    Don’t put internal comfort before customer value Free

    Every time we ask customers to do something, let’s first ask whether we could do it for them.

Part II — Deciding and acting

  1. 4

    Don’t let fear drive strategy

  2. 5

    Don’t hand out power without accountability

  3. 6

    Don’t wait for perfection before acting

  4. 7

    Don’t punish honest mistakes

Part III — Building an accountable organisation

  1. 8

    Don’t confuse control with rigour

  2. 9

    Don’t always shield people from consequences

  3. 10

    Don’t carry the whole team emotionally

Part IV — Building a lasting company

  1. 11

    Don’t put off difficult decisions

  2. 12

    Don’t make yourself indispensable

  3. 13

    Don’t sacrifice your values under pressure

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Introduction and chapters 1 to 3, as a PDF (15 pages, English edition). Enter your email to access the download. Also available in French.

Interested in the full book? A comment?

This book is a work in progress. Your feedback helps me shape the next chapters: which passages speak to you, which examples are missing, which questions you have.

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